Recent figures from the OECD point to the fact that the UK is a leader in start-ups but is less successful at keeping them viable. A big cause of this has been identified as an inability to realise sales potential. Here are 4 things you should do in order to develop a sales process and culture that will successfully grow your business:

• The first thing to do is, of course, hire the right sales people. Do not start out by hiring junior sales people, even if they are relatively inexpensive. If you do that it will mean senior managers having to play a major part in the sales process rather than doing their own jobs. Hire experienced sales people with detailed understanding of, and proven expertise at implementing effect sales strategies.
• Choose the right market and potential customers. Get these wrong and you will struggle. Do not just stick with what you know and risk missing out on richer prospects. Do your research and be prepared to do what is less comfortable for you and your team.
• Know your customers. Only feedback will truly help you grow and remember that it is easier to retain customers than it is to get new ones. You need to listen to them and use their opinions to help you refine your offering.
• Do not encourage a culture that hinges on individual goals. Have goals of course but make them collective objectives. If you encourage people to hit personal goals they may do so with little regard to the company’s overall success.

At Crescus we understand that no two organizations are alike, and we know how to make a lasting beneficial impact. Contact us today to find out how we can help your organization:  contact us